In short, yes; and those two attributes MUST be able to co-exist in order for a more sustainable future to be possible. This is one of the greatest concerns I see as a consultant for sustainability in business. Some entrepreneurs want to grow a Fortune 500 company and others want to build an NGO or Non-Profit and focus on meaningful change. Regardless of the ambition, a business requires growth and funding to be functional.
Read moreHow Not To Greenwash: A Guide for Business Owners →
So quickly, what is Greenwashing? Well, in a nutshell, it’s when a company jumps onto the Eco-Bandwagon and makes false claims about how Environmentally focused they are, as a marketing move. For example, they may claim that all of their packaging is recyclable when it probably isn’t; or they celebrate Earth Day on social media, yet make no effort to audit their impact on the environment. It’s all just one big front to get ahead of the movement.
Read moreTransparency: The Scary but Necessary Journey of Being Vulnerable in Business →
The more and more I experience of this thing we call life, the more I’ve come to realise that most of us are truly terrible at being open. Half of the time, we can’t even be open and honest with ourselves so how are we supposed to lay everything bare to other people?
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