So quickly, what is Greenwashing? Well, in a nutshell, it’s when a company jumps onto the Eco-Bandwagon and makes false claims about how Environmentally focused they are, as a marketing move. For example, they may claim that all of their packaging is recyclable when it probably isn’t; or they celebrate Earth Day on social media, yet make no effort to audit their impact on the environment. It’s all just one big front to get ahead of the movement.